Sony

15 years of digital partnership and counting

RT and Sony 15 years and counting

Ambition

Sony Professional only look for specialist agency partners to join their roster. Their in-house marcomms team need fast, responsive support to maintain global websites and channels.

What we did

The fast-paced nature of Sony’s Professional websites means round-the-clock web development, content editing, maintaining and monitoring. Equally important is accuracy, flexibility and support that fits around their needs as a business. Acting as an extension of their marketing team means we are prepped for pressure points, busy periods and events in the Sony calendar.

What we delivered

Ongoing web development support
Ongoing production management support
Ongoing content editing support
Global translation management
Internal training video production
Web design and development
Eloqua marketing automation

How we did it

Over the years, our teams have been set up to react to Sony’s marketing calendar, depending on their needs. Whether it’s a new ‘hero’ product launch or a coordinated global digital campaign, we’re equipped to work seamlessly with Sony’s global marketing team, both remotely and in collaborative workspaces.

Results

99% of content editing requests completed within SLA time over five years.

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